https://julieleicester.com/blog-posts daily 0.75 2021-11-03 https://julieleicester.com/blog-posts/pods-podzillas-and-a-partnership monthly 0.5 2021-11-03 https://julieleicester.com/blog-posts/evs-and-residual-values monthly 0.5 2021-11-03 https://julieleicester.com/blog-posts/global-fleet-strategy-for-today monthly 0.5 2021-05-23 https://julieleicester.com/blog-posts/blog-post-title-one-7f9ce monthly 0.5 2021-05-22 https://julieleicester.com/blog-posts/blog-post-title-two-tlhfd monthly 0.5 2021-05-22 https://julieleicester.com/blog-posts/blog-post-title-three-x799n monthly 0.5 2021-05-22 https://julieleicester.com/ebook daily 0.75 2021-05-21 https://julieleicester.com/ebook/blog-post-title-one-sdbp3 monthly 0.5 2021-05-23 https://julieleicester.com/deloitte-article daily 0.75 2024-11-05 https://julieleicester.com/deloitte-article/Blog Post Title One-pptsd monthly 0.5 2024-11-05 https://julieleicester.com/deloitte-article/blog-post-title-two-agx4c monthly 0.5 2020-05-20 https://julieleicester.com/deloitte-article/blog-post-title-three-e2a22 monthly 0.5 2020-05-20 https://julieleicester.com/deloitte-article/blog-post-title-four-2hjx3 monthly 0.5 2020-05-20 https://julieleicester.com/my-blog daily 0.75 2021-05-23 https://julieleicester.com/my-blog/blog-post-title-one-3w5gy monthly 0.5 2021-05-23 https://julieleicester.com/home daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566222111263-EZUKJHS8S2N27VPC5QTU/20170613S1_About-Page_Studio-white-board_024_V2.jpg Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565712894658-NS1QF6EAZ43MP99Q1AEI/crosby-1.jpg Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1564761508108-CIUF7YOL0WHTPS7EUNSH/Untitled-1-01.png Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1564761515314-CHXZUJE8P3GNOM7NDH3N/Untitled-1-02.png Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565888314160-BF67DOEWJR7TBPFYBLNI/logos-03.png Home https://julieleicester.com/about daily 1.0 2026-05-05 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/d4725847-05f9-4a4b-bb73-67d3eb55e6fb/adam+9050+final-.jpg https://julieleicester.com/about-1 daily 0.75 2021-05-23 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621636329943-MSW17QETPYRE50BE6XCY/Right+Brain+Way.jpg The Ebook - The Beauty of an Ebook I ghost wrote this ebook for a consumer psychologist who runs a marketing research firm. To complete the book, I read and analyzed multiple documents, interviewed customers and employees and worked hand in hand with the author. After completing my ‘discovery’, I organized the content and mapped out a structure for the book. This book is the ultimate piece of content as it is a thoughtful and revealing read, it can be shared as a gift to prospects and customers. Finally, it is a rich well to draw from in producing additional content such as case studies and blog posts. https://julieleicester.com/miscellaneous daily 0.75 2021-05-22 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621650838946-Y8LEYHRB0IGJHOXNWLJH/Joel+L.+Dillon+Bio.jpg Miscellaneous - Executive Bio Using his LinkedIn profile and a resume, I created this bio for Joel for the Leadership page on Booz Allen’s website. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621723159078-GSIUT7IDH40BKSLAWFRH/Deloitte.jpg Miscellaneous - Teaser Article Deloitte publishes and sells research related to their practice specialities. I wrote this piece as a teaser to encourage further interest in the full research paper. https://julieleicester.com/miscellaneous-two daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/7ce792f9-e707-4021-8f3d-f91eaeae2841/iStock-1344075660.jpg https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621730433234-8QBYT1O519O9G3Q6XUED/Booz+Allen+1.jpg Miscellaneous Two - Executive Bio Using his LinkedIn profile, a resume and information from an interview , I crafted this executive’s bio for the Leadership page on Booz Allen’s website. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621727077780-0WKGLP0EEV9MRR4XXSMS/Deloitte.jpg Miscellaneous Two - Teaser Article Deloitte publishes and sells research related to their practice specialties. I wrote this piece as a teaser to encourage further interest in the full research paper. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621729787409-4RRN1LLAKJCERS5L0DHJ/One+10.jpg Miscellaneous Two - Travel Incentives Travel Incentive programs for top performers are an important part of a company’s culture. Once employees win, it is important that all communications they receive make them feel special and generate a sense o excitement for the well earned adventure. Here is a sample of one of the many travel incentive program copy projects One 10 hired me to write. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621802147611-EJKZ9GZZQN31KD8DOL8H/Donlen.jpg Miscellaneous Two - Press Release Companies need to promote winning industry awards. Here’s a press release announcing Donlen’s receipt of the 2021 Excellence in Customer Service Award presented by Business Intelligence Group. https://julieleicester.com/portfolio daily 0.75 2024-11-05 https://julieleicester.com/portfolio/cio-interview-with-tom-callahan monthly 0.5 2024-11-05 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/9798cb8d-fe10-4fd9-b954-b04a915eac46/Tom+CIO.jpeg https://julieleicester.com/portfolio/new-portfolio-item monthly 0.5 2024-11-05 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/cf374d1b-8b52-4b1a-9728-4ee1b8e0028f/2024-11-04_23-23-30.jpeg https://julieleicester.com/portfolio/ceo-speech-for-ev-summit monthly 0.5 2024-11-05 https://julieleicester.com/portfolio/iduma-website-jrxtb-zhfnj monthly 0.5 2021-05-22 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434613-1CZ1IMDNBEMOU5PMUB8U/Page+One.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434619-6JKRKIGFDDY1C833GA8I/Page+Two.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434607-G10XU79RJUEWJ71N9K67/Page+Three.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434600-FU7VCUYIUZ70MTIRGK6R/Page+Four.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434633-XIXWK6OMQETEHFU7SY7D/Page+Five.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434658-6I5Z8L8OHIZJ0BK98K1A/Page+Six.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434566-EYXZGWNFJ8002PH89NTQ/Page+Seven.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434587-N0SFW582C6R5XEMD23EW/Page+Eight.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434671-W73TPM6VHS6XQXHDQE0M/Page+Nine.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434646-TCP3DASACVU3DP4M5B0X/Page+Ten.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434626-IO2EIP3TZY1MIARXBAUT/Page+Eleven.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434678-3XRPGM0XVQI6HQ6D8WJ6/Page+Twelve.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434639-IH97GGGDAKDER733B7L5/Page+Thirteen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434580-P968Z92STYW0SPDHOTD2/Page+Fourteen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434685-E8FBNIT7BJDZFJXSAFFK/Page+Fifteen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434593-5C1VEL2LPNNKO2I3V957/Page+Sixteen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434664-8MF0MBMXY6R6H4NZPXPV/Page+Seventeen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434652-NLXJOACDKUHI869XP1V6/Page+Eighteen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434573-FBE1AMAMA2WDD3C408Y9/Page+Nineteen.jpg Projects - Marketing Collateral - GE Capital Fleet Services https://julieleicester.com/portfolio/seven-loyalty-campaigns-explained-r44ly monthly 0.5 2021-05-22 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/7357fbee-6018-4613-9aaf-f5611c83a0aa/Seven+Email+Campaigns+One.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/bcb93b2e-6b67-45c6-a38f-c1adb27c4e70/Seven+Email+Campaigns+Two.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/18e55018-c9a9-433f-b210-298391569aaf/Seven+Email+Campaigns+Three.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/150f0f2c-1365-4ee6-9bcc-3bf9702e038c/Seven+Email+Campaigns+Four.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/5d94dbbf-a9a4-4165-aeb6-ef21c45cc531/Seven+Email+Campaigns+Five.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/ad04a115-3e7d-4b35-9462-2815d0d00b5c/Seven+Email+Campaigns+Six.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/678376df-b232-48e4-af09-d770ed514aee/Seven+Email+Campaigns+Seven.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/d7d22523-cf20-4efb-b4de-9865a0ba0839/Seven+Email+Campaigns+Eight.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/2ba3f0ce-5eb3-418d-b6f5-eabc8f097548/Seven+Email+Campaigns+Nine.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/4771575a-4e64-4fdd-8569-7c92151ac41f/Seven+Email+Campaigns+Ten.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/acd82837-587a-45c3-9df8-6e91472876df/Seven+Email+Campaigns+Eleven.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/280e11c5-fc1a-463f-8beb-17271b6e6f64/Seven+Email+Campaigns+Twelve.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/7fa9db0a-c69f-4ee9-93fc-be7ebc97af37/Seven+Email+Campaigns+Thirteen.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/f74d3848-15c3-4746-9fc2-ed1bead4b96e/Seven+Email+Campaigns+Fourteen.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/a86409e4-de00-46fc-b499-caafc5f89220/Seven+Email+Campaigns+Fifteen.jpg Projects - White Paper - Seven Loyalty Campaigns https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434704-YS20EWH2XUM1DUNGTY21/7+Campaigns+Snapshot.jpg Projects - White Paper - Seven Loyalty Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://julieleicester.com/portfolio/tresoire-website-w56k8-yat5n monthly 0.5 2021-05-22 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621571833711-KOT75TUE7TJUUYMOYVME/Total+Tech+Support+Two.jpg Projects - UX Copy - Best Buy - Total Tech Support - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621630442424-SG8LSPMDBP3DM2XEM887/Membership+Benefits.jpg Projects - UX Copy - Best Buy - Total Tech Support - Describing the Benefits with Flair Total Tech Support is a complex product. It is a value packed support plan covering an array of services through multiple channels. There are a multitude of benefits including discounts and free installations. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621630915626-NKHL1FXHCD60GMOQDTCX/Geek+Squad+and+Apple+Protection.jpg Projects - UX Copy - Best Buy - Total Tech Support - Eliminating Confusion with Upselling Research revealed many customers confused Total Tech Support with a warranty. I suggested using some space to emphasize the benefit of combining support and protection. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621631396688-F71NI3HSZRSIT00KGVY3/Contact+Us+When+the+Tech+You+Love+Stops+Working.jpg Projects - UX Copy - Best Buy - Total Tech Support - Headlines Are Important The right headline and the right imagery is a magical combination to encourage users to explore and learn. https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621633312324-WYZ7DNHDY5QVRKP2QJ8B/Support+Stories.jpg Projects - UX Copy - Best Buy - Total Tech Support - Bringing the Product to Life Succinctly capturing real life scenarios and savings helps users identify with the benefits on a personal level. https://julieleicester.com/portfolio/degraw-website-e5mk9-c2gds monthly 0.5 2021-05-22 https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434408-7VFN31SYDCCPOBSJQC9H/Slide+One.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434415-60WTVJ2L3GHH194JMSZK/Slide+Two.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434421-EV6GKMIFLOHKYMGMA3UA/Slide+Three.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434428-KBX1E13O23C4VHO5QQB6/Slide+Four.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434435-GJJCFTJXBNJTML5DUTXT/Slide+Five.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434442-DXJ8LMAPVGQ7Y6S2FGZ1/Slide+Six.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434449-ZEZSGS85HR6XISJAK8T0/Slide+Seven.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434455-1RDJBXK1XUVW0IPCJUPS/Slide+Eight.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434462-7GAWO32FYFBTQ56T0538/Slide+Nine.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434468-IS9WTV9LYM8OMGPRMJIA/Slide+Ten.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434475-GKCYZ7P96FA0U9VX8JVG/Slide+Eleven.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434482-X78WJUH0DVWHIFLQMEUJ/Slide+Twelve.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434489-WBUJ5H53SSN3QQ82I3EW/Slide+Thirteen.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434496-N63OJIWBRBL79EHPMB53/Slide+Fourteen.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434503-Z0S9ZL4LRB9GRQ3FR8KT/Slide+Fifteen.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434510-N9S3QB5TR21KILZRHHLZ/Slide+Sixteen.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434517-F8S3H0X3YDKYRYZUEODO/Slide+Seventeen.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434524-XXNEHB3FFHM5VQ4T7SSN/Slide+Eighteen.jpg Projects - Presentation - Booz Allen Hamilton https://images.squarespace-cdn.com/content/v1/60a6741ade98fd0f5ab2a0eb/1621521434382-WGNTWLWA06RRXJKWNENH/Booz+Allen.jpg Projects - Presentation - Booz Allen Hamilton - Make it stand out Whatever it is, the way you tell your story online can make all the difference.