PODS, Podzillas and a Partnership
Julie Leicester Julie Leicester

PODS, Podzillas and a Partnership

At PODS, the drivers are not just drivers – they are the face of the company. They not only drive the PODS trucks, but they are also the main in-person interface with customers.

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EVs and Residual Values
Julie Leicester Julie Leicester

EVs and Residual Values

Being able to reassure buyers about the battery life and condition is an important part of strengthening the secondhand market for used vehicles.

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Surprise and Delight: Keep Them Coming Back
Julie Leicester Julie Leicester

Surprise and Delight: Keep Them Coming Back

Lots of companies talk about the concept of ‘surprise and delight’, but I wanted to take it a step further to promote Aimia’s consulting expertise in the realm of loyalty program design. This blog post is an informative and engaging piece demonstrating that expertise.

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Are You Really Listening?
Julie Leicester Julie Leicester

Are You Really Listening?

This blog post is a perfect example of repurposing content to make the most of what is available. I created this piece from a chapter of the ebook I ghost wrote massaging the content into the style suitable for a blog.

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