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The Brief

Every year, Wheels surveys its client base about how they are approaching sustainability in managing their fleets. This year, 2024, is my third year to analyze the results, compare the results to past years and produce a written report.

The Approach

I shepard this project working with SMEs, Business Excellence, analytics and design. I suggest content direction and supplemental third party content. I also craft the written portion based on my analysis of the results.

The Result

The report forms the central pillar of a three month content campaign beginning with a webinar featuring the highlights from the report and ending with, from pasts years, the most qualified marketing leads from any other form of thought leadership.