The Brief
At Aimia, a leading loyalty technology and services company, my task was to author a thought leadership piece, in the form of a white paper, to highlight the communication team's expertise in loyalty marketing.
The Approach
I was already well versed in the Aimia specific methodology for communicating with customers to acquire and keep loyalty members. But this knowledge was not enough for a white paper. I read several industry leading books about persuasive marketing and used these sources to explain our methodology and the techniques we used.
The Result
Not only did the marketing team in the US uses this white paper to engage with prospects and customers alike, but other regions including Asia Pacific and Europe requested to use it as well.
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Testimonials from Aimia
“Julie's curious nature, creative problem-solving skills, and unparalleled communication skills make her stand out in a crowd of marketing professionals. When her skills and passions align, she produces pure magic.
Julie consistently goes above and beyond to connect with clients and co-workers on a personal level and leverages those relationships to drive results.”
— Christy Reutiman, Director, CX & Campaigns at Kognitiv Corporation
“I've had the good fortune of working with Julie on several client engagements and always admire and appreciate her talents in supporting customer needs. She's an astute and passionate marketer and has a knack for developing trust and a high comfort level with clients. Julie is multi-talented and leverages her marketplace experience to provide valuable guidance to her clients and colleagues. I always look forward to working with Julie on customer engagements because I know the work will get done, and done in superior fashion!”
— VP Sales, Retail & SaaS at GasBuddy
“It is hard to find someone who can write about any topic and Julie is one of those people. She produces content that consistently performs well and is relevant to the audience she's writing for. Her writing is clear, compelling and original. She is lovely to work with, communicates clearly and I know she will always meet deadlines.”