The Brief
As part of a large financial services company, GE Capital Fleet Services received many ‘blind’ RFPs from prospects. Responding to an RFP is an investment of time and resources. When there is no relationship prior to receiving an RFP and the prospect does not accept meetings, GE wanted a way of ‘keeping the door open’ while declining to participate in the RFP process. This piece of marketing collateral was designed to send out to these prospects.
The Approach
Meeting with the various SMEs throughout the organization, I was able to discern the key value propositions and selling points for an array of products and services. I used this information in combination with existing content to craft the messaging in this ‘RFP light’.
The Result
At least three large prospects reached out to GE after receiving this collateral to set up in person meetings with our sales people.
Read the Collateral
Testimonials from GE Capital Fleet Services
“Julie made an extremely positive impact on our business. Her creativity, drive, and professionalism helped to secure numerous sizable customers. One of the biggest complements I can giveJulie is I had total confidence in her work. She consistently delivered exceptional results and represented our company well.”
— Todd Leonard, Managing Director, Financial Services
“Julie is a highly skilled and talented proposal writer. Julie and I worked together on a number of very large proposals and shared much success. She was wonderful to work with and really cares about the quality of her work. Being a detailed person myself, it was nice to work side by side someone else that shares the same passion and desire to win new deals by always providing the utmost professional proposals on time..”
— Todd Coggins, VP Account Management, Element Fleet Management
“I have known Julie for two years during which time she worked as an RFP Content Manager in my business. I have been consistently impressed with Julie's attitude, professionalism, and productivity during the time that she worked in GE Capital. Julie is both very bright, and quite motivated. I am confident that she will devote herself to a position with your organization with a high degree of diligence. She is a team player, willing to take on any task necessary to complete the project at hand. As the RFP Content Manager, she had to assume the role of a project manager, coordinating and leading the effort to complete responses to prospective large customers with inputs from various departments in a compressed timeframe. In my experience with Ms. Leicester, she performed this job admirably. More importantly, and because of her coordination, diligence, and attention to detail, my team was successful in winning the bids for two large customers in which she was the RFP lead. Ms. Leicester has demonstrated the ability to manage complex projects, work in a team setting, while assuring the highest quality of written proposals. I recommend Ms. Leicester without reservations. I am confident that she will bring any organization a keen attention to detail as well as a focus on delivering a high quality product.”